Privacy Policy

Wags and Whiskers Pet Groomer

Last updated: 28 September 2026

1. Who We Are
   Wags and Whiskers Pet Groomer is responsible for the personal information described in this Privacy Policy. Our contact details are provided at the end of this policy.

2. Information We Collect
   We may collect your name, telephone number, email address, enquiry and appointment details, communications with us and relevant information about your pet, including their name, breed, health, behaviour, temperament, grooming history and grooming requirements. We may also receive payment and transaction information. Full card details are handled securely by the relevant payment provider and are not stored by us. When you use our website, technical information such as your device, browser, approximate location, pages visited, referring website and cookie choices may also be collected where permitted.

3. How We Collect and Use Your Information
   We collect information when you contact us, submit a website form, book or attend an appointment, communicate with us or choose your cookie preferences. We use it to respond to enquiries, provide prices, manage and confirm grooming appointments, send service-related reminders, maintain safe and accurate grooming records, process payments, provide customer service, protect our website and business, improve our services, and meet accounting, tax and legal obligations.

4. Our Legal Bases
   We rely on contract when information is needed to arrange or provide grooming services; legal obligation when records must be kept by law; legitimate interests for proportionate activities such as customer service, fraud prevention, security and improving our business; and consent for optional marketing and non-essential cookies. You may withdraw consent at any time without affecting earlier lawful processing.

5. Sharing Your Information
   We do not sell or trade personal information. Where necessary, limited information may be processed by trusted providers including Wix for website hosting, forms, chat and website services; Savvy for appointment bookings; Google services for business email and, where you consent, analytics or advertising; payment providers; and professional advisers such as our accountant. We may also disclose information where required by HMRC, a court, the police or another lawful authority. Providers may use information only as required to deliver their services and protect it appropriately.

6. Cookies and Similar Technologies
   Cookies and similar technologies are small files or identifiers used to operate the website, remember choices and understand how visitors use it. Essential cookies support security, website operation, forms and storage of your cookie choices and may operate without consent. Functional cookies support optional features and preferences. Analytics cookies, including Wix Analytics and Google Analytics where enabled, help us understand visits, traffic sources and how pages are used. Advertising cookies, including Google advertising or remarketing technology where enabled, may help measure advertising and show more relevant promotions. Non-essential functional, analytics and advertising technologies are used only after the appropriate consent has been given.

7. Your Cookie Choices
   Our cookie banner allows you to accept cookies, reject non-essential cookies or manage your choices by category. Rejecting optional cookies will not prevent you from accessing the main website, although some optional features may work differently. You can change or withdraw your choice at any time through the website’s cookie settings and may also control cookies through your browser. Links to Savvy, Google, Facebook, Instagram, TikTok and other external services take you to third-party websites governed by their own privacy and cookie policies.

8. Marketing
   We send marketing emails or messages only where we have an appropriate lawful basis, including consent where required. You can unsubscribe using the link in a marketing email or contact us at any time. Appointment confirmations and essential service messages are not marketing.

9. Storage, Security and International Processing
   We use reasonable organisational and technical measures to protect personal information. Some service providers may process information outside the United Kingdom. Where this happens, we require an appropriate legal safeguard to protect the information. No internet or storage system can be guaranteed completely secure.

10. How Long We Keep Information
    We keep information only for as long as reasonably required for the purpose for which it was collected. Appointment, grooming, transaction and accounting records may be retained for up to six years where needed for tax, legal or business-record purposes. Enquiry information is deleted when no longer required, marketing information is kept until consent is withdrawn or it is no longer needed, and cookie information is retained for the period stated in the website’s cookie settings or by the relevant provider.

11. Your Data Protection Rights
    Depending on the circumstances, you may ask us to provide a copy of your information, correct inaccurate information, delete it, restrict its use, transfer it, or stop certain processing. You may also object to processing based on legitimate interests and withdraw consent. We may need to verify your identity and will respond within the period required by law.

12. Questions and Complaints
    Please contact us first if you have a question or complaint about how we use your information. We will acknowledge a data-protection complaint within 30 days and respond without undue delay. You also have the right to complain to the Information Commissioner’s Office at www.ico.org.uk.

13. Contact Us
    Wags and Whiskers Pet Groomer
    Email: info@wagsandwhiskerspetgroomer.co.uk
    Telephone: 029 2297 0241
    Address: Queensgate Mews, Albert Road, Penarth, CF64 1BZ.